A lot of our clients are taking advantage of the low occupancy rates to renovate their properties and we are right there in step with them. Since we focus not only on the creation of beautiful properties, but also the business of design and increasing our client’s ROI, we’re having a lot of initial conversations about the design being in step with the business goals. On one current project a client asked us if we would look at the lobby FF+E layouts and update them for social distance guidelines, so we took it a step further. We actually sat down and role-played it and put ourselves in the shoes of the guests and we came up with some more creative solutions than we could have just drawn on paper. our client really appreciated that.
Another current renovation project we’re doing right now in Scottsdale, Arizona is a renovation of a branded hotel and it’s very community focused. When we renovate a property that already has a following, it already has a clientele, we’re really careful about how we introduce a renovation to make sure that we’re honoring the past and then moving forward the way that the client wants us to. This is the essence of the Cornerstone Collective at work. We assemble the A-team that designs and executes the macro to the micro, navigates everything in between, covers all the gaps, and takes care of all of the details so that you can spend your time doing what you’d like to do.
Another important approach we’re taking to our hotel renovation projects is really looking at the materials and the surfaces that are in the property, right now in the midst of this pandemic let’s face it, people want to feel safe, they want to feel like they’re being taken care of and they don’t want to wonder if anything is trapped in the fabric or in between the cushions. So we are replacing materials, we are replacing fabrics, putting it through that lens so that the guests feel safe. Collectively speaking, of course.
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